Categories: Designers, Featured, HUB, Our Stories

What is HUB

ABOVE: Nando’s restaurant in Soho, London. The counter features artwork by HUB artist Henk Serfontein rendered in mosaics by artisans at HUB.

HUB is a platform committed to nurturing and evolving South African artistry. HUB was borne from the urgent need to connect businesses, artisans and artists with projects that share powerful and positive South African stories. At its core, HUB’s focus is to develop and deliver impactful creative solutions for commercial projects. Commercial projects have the potential to drive meaningful and sustainable large-scale growth within the creative sector, by offering opportunities for creatives through an authentic procurement structure that builds curated collections of contemporary art, as well as the creation of unique cross-disciplinary art and design collaborations. Clout SA is proud to build on their partnership with HUB by facilitating connections to commercial projects with the crafters and artists that HUB represents.

Artisans study for three years at the Spier Arts Academy to hone their craft.

This server by Pedersen and Lennard was a collaboration between the designers and the HUB mosaic studio and artist Henk Serfontein. It was commissioned by Clout creative director, Tracy Lynch for the Portal to Africa launch showcase.

ABOVE: The Potjie Server by Thabisa Mjo of Mash T Design is another example of a layered collaboration. The beaded panels on the front of the server were designed by Thabisa and created by the skilled Qaqambile beaders at HUB. The collaboration was facilitated by Tracy Lynch, creative director of Clout, for the Portal to Africa launch showcase and later featured in the Sacrosanct Hut exhibit at Milan Design week.

TOP LEFT: Details of beaded panels, created by Qaqambile bead studio and based on original artwork. TOP RIGHT: These circular beaded panels show the designs of The Nando’s Hot Young Designer finalists Zinhle Sithebe and Primrose Chimhanda, rendered in beads by Qaqamile Beaders and facilitated by Clout. ABOVE: Details of the beaded panels on the Potjie Server by Thabisa Mjo.

This floor, conceived by artist Tamlin Blake, is an example of the architectural versatility of mosaic and the artistic potential of the medium

ABOVE: These social distancing screens were a collaboration between Naturalis and HUB (with frames for artwork from Creative Block) and designed and facilitated by Clout for Nando’s.

This door at Nando’s Central Kitchen was a collaboration between artisans at HUB with artist Henk Serfontein and was designed by interior designer, Tracy Lynch. The tiles were handmade in the ceramic studio at HUB.

Steel and woven screens by TheUrbanative at Nando’s Central Kitchen (headoffice, Johannesburg) and beaded lights by Mash. T Design Studio. Photograph by Elsa Young.

What is HUB

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